Email Marketing Do’s and Don’ts
Promoting your small online business is a challenging mission, particularly if you do not have any ideas about the best methods to use. Amidst the so called “new” marketing techniques that currently swamp the Internet, you will sometimes find yourself confused in trying to decipher which processes work most effectively and which will just waste your valuable time and effort. To be successful with your business promotion online, you need to utilize the most effective marketing tools as much as possible to attract visitors. More importantly, you should concentrate your efforts in mastering the most suitable techniques for your company.
Of course, one can put up banner ads and the like, but there is no guarantee that potential customers will see them. Worse, those buyers who trust your company may not learn of new products when they do come out. Email marketing is the way to go here.
That kind of leads in to the next area where you can improve the results you’re getting. People aren’t going to respond to you if you don’t give them something of value. Nobody wants to just open up and email and read a sales pitch. That want something for their time. A free e-course or report or something along those lines will bring about a much better response than a sales pitch. There is plenty of time to pitch these people down the road AFTER you have gained their trust. Give them something of value first.
No spam, please
SPAM email is unsolicited email. From the sender’s point of view it’s a form of bulk mail, often to a list gathered from subscribers to an online discussion group or harvested by companies that specialize in creating email distribution lists. SPAM emails are unsolicited mails sent in bulk to valid email accounts. These can vary from harmless advertisements for commercial products to offensive material and financial scams.
A trickle, not a flood
Email marketing should not be obtrusive or too pushy, in terms of selling a product. People tend to have trust issues towards marketing via electronic means, since they have no real guarantee that what they see is what they will get. Avoid hyping up the products or services too much, or they may think that it is too good to be true and end up not buying at all. As a general guideline, once a week or once every two weeks should be good, except if you have a special message on limited offers. Remember not to flood in boxes, and youre good as gold.
Options for trust
It should be possible for users to unsubscribe from your email marketing service. This is often overlooked by marketers, and scares away the more Internet-savvy users. The fact tthey can opt out of your informational messages is a good foundation for trust, since they will feel that you are simply offering a service with no strings attached. Building trust in the informational phase will translate into more purchases and of course better profits later on, so take note.
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