Psychological Marketing – If You are not across it – You are not winning
Advertising online can be tricky… You can very well send out and ad – and get very little response back
Let’s take a look at some marketing psychology
Sometimes advertisements simply don’t work because of tiny, unknown subtleties of psychology
How do we define marketing? here is perhaps a good way to view it…
Marketing is getting inside peoples thoughts to bring your product into their consciousness
That might sound a little bit harsh, but here’s what I mean.
Any type of marketing online, no matter if it is websites or emails is written with the sole purpose of influencing people to look into your product or service.
More specifically, you are looking to introduce a state of mind for the person that sees your product as a must or want to have.
Now the key of what we are saying is that the words you are using are designed to change the readers th0oughts at that time.
When your advertising is more ‘Miss’ Than ‘Hit’, you know you have a problem
+++++++++++++You are not achieving the state of mind influence and getting the message to ‘Hit Home’ for the reader. You are not hitting the ‘Hot Buttons’.++++++++++++++++++++++
So… Why is that do you think?
Your ads are written with the utmost of care. In fact you took some key phrases from other ads you had seen.
Doesn’t matter. It didn’t work.
So, with this in mind…. How do we start to influence our readers down the path we are suggesting?
With a basic understanding of human psychology, you can craft your advertising to stimulate the brain in the way that ultimately causes you to achieve the result you are looking for.
Of course, psychology is a profession with multiple years of study and hard work…. But you can pick up a few tips and tricks to start gaining the results.
Some of these tips may not be what you consider to be common ways of thinking, but fair warning… Not every common thinking is going to get your sales to rocket.
After all, the techniques you thought were intuitive haven’t worked as well as you wanted, right?
If they had, then you probably wouldn’t have read this article!
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ TIP #1: At all costs, avoid looking like an advertisement. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Most people will tune out when they see something that is an ad.
For proof of this, just look at your own behavior.
Is reading advertisements something you would jump at in your spare time?
I wouldn’t think so.
Anything that even vaguely looks like an ad – is seen that way by the viewer, and seen as only there to sell something.
So – giving something away for free is the best way around that…. It has to something of real value, but it relates very favorably.
When you give something of value away for free, you are not seen as trying to sell something. You are therefore avoiding the filter of ‘Just another advertisement’
People will be assured from your first offering of valuable information, and then when you are looking to post in you offer with them, you have a much higher chance of getting that offer seen.
Try it.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ TIP #2: At all costs, avoid looking like everyone else. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Another thing which people completely tune out is things which look just like everyone else’s.
Unfortunately we see this so often, with all advertisements blending together to be indistinguishable from the next.
LIKE THIS…. GET IN NOW – MAKE $10,000 IN YOUR FIRST 5 MINUTES…. ETC ETC
This hits the ‘filter out’ and your ads do not get seen.
Make sure your advertisements are the ones people see, by being original and ‘edgy’.
If you are blending with the crowd, you are dead in online advertising.
Combine this with Tip #1 to come up with headlines and email subject lines which really communicate something interesting and meaningful.
Remember, you can capture peoples interest with headlines and subject lines… Making sure you are conveying something people have an interest in, then you can later sell them your product or service.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ TIP #3: At all costs, avoid making huge promises you know you can’t keep. Don’t hype. ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
So many people nowadays make huge claims in their marketing; like if you sign up for a certain site it will make you $10,000 per week while you sleep.
This sort of thing is obviously not true, and everyone knows it, even you!
So, when you do things like this it sets off major red flags in peoples’ heads, and they stop reading.
Also – people will begin to turn off when you promote something as the ‘Biggest’ or the ‘Best’ for the same reasons – they hear it so often, they are immune.
Of course, maybe I could send out an email about Google saying that it’s the “most powerful site” out there, but people are tired of hearing all this hype about every little site.
Even if in your perspective it IS the greatest site released in the last 10 years, people still will not hear your message, because it has lost it’s weight (see Tip #2).
This one can seem counterintuitive, since you might think that you *should* say great things about your website or product to get people to want it.
The problem is, this just isn’t how psychology works.
Instead, the real skill in advertising is getting people’s attention and giving real information to keep that attention, looking different from others and bringing people to you in a subtle way.
Let it be your landing page or website, that gives the wow factor.
And if you’re afraid that your actual website or product won’t make them say “wow,” so you need to hype it up in your marketing, then maybe you need to re-evaluate, and figure out how to make whatever you’re selling powerful enough.
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